Without suitable website optimisation, business owners may find that their website will be the equivalent of a grain of sand when compared with the gigantic world wide web. And let us not forget that many business owners will be more than likely in a market that is overrun with competitors. If this is the case SEO consultants and professionals can easily ask a business owner thousands of dollars per month just to get their website ‘up there’ and seen.
Apart from constantly battling with how Search Engine Optimisation actually works and trying to continually understand it, it may make one think as to whether there are any other options or tactics that could be used to get a website found.
When it comes to Search Engine Optimisation it is not all just about keywords within your endless articles of content. You will also need to include meta titles within each of your website pages. Adding meta titles is often the primary and the easiest thing you can start doing. These meta tags are incredibly useful, as they often signal to popular search engines such as Google, Bing and Yahoo what keywords are relevant to your website.
Almost all SEO professionals will tell you that before starting your website, you will need to discover and choose words that are relevant as keywords for your website. Luckily this is a practice that can be done by you and is incredibly easy to do too. If your company or business is specific, unique or very particular, you more than likely already know what keywords would be more appropriate for you than a professional.
It is important to always carry out the necessary research, and discover what keywords are the most relevant for your website. A good idea is to take a look at your competitor's web page titles for inspiration. Apart from this, you may wish to focus on ‘long-tail’ keywords. Long-tail keywords involve phrase-like words and are typically far more specific to a unique or particular topic or profession. They primarily consist of 3 to 4 words and long-tail keywords are known to significantly convert better than single keywords, and are far easier to rank for.
When browsing the internet, you may have discovered that some websites seem to load up far faster than others. Everybody, including potential customers and even search engines love a speedy and responsive website. Search engine giant, Google has suggested that they may begin including website response time and speed as a key factor when it comes to search rankings this year. This will mean that not only will relevant keywords will be responsible for your search engine ranking, but also the speed in which your website loads up.
If you are wondering as to whether your website is quick to load up, Firefox, Chrome and many other web browsers come with a fantastic selection of free plugins, which allow you to test the speed at which a website responds. There are many out there for you to choose from, all of which to the same job, equally.
It is not uncommon for business owners to have heard the phrase ‘Link Building’, it may sound a little odd to those that may not have heard the term, but it can be incredibly important to help you gain the rank that your website needs. Link building, or backlinking, basically means creating links on other websites that link back to yours. Now, you may be wondering how on earth this can be done without approaching tons of individual companies and professionals. Techniques on how to achieve this have significantly changed over the recent decade and if you backlink incorrectly, it could seriously harm your website’s rank.
The search engine Google has become incredibly clever with its recent algorithms, and are now able to detect unnatural links. Unnatural links can include overdone anchor text or be paid links, etc. This may now seem incredibly confusing but the bottom line is that you should never force links to your website, they should happen naturally and organically, and the way to obtain them and be successful at generating good links has a lot to do with the website content that you provide.
A primary way to build genuine back links is by posting blogs (known as guest blogging) on other people’s websites. These blogs should be interesting and provide plenty of solid information that can generate viewer and reader interest. If the content is interesting enough it may even be shared across social media platforms that can help you build a stable follower base. Source websites that welcome guest blogging and also do not mind submitting content about your particular topic. Get in touch with the editors or owners by email and highlight your interest. Many websites need content to survive, so you will often find that many websites are happy to accommodate guest bloggers.
Apart from writing content and specialist or interesting articles on other websites and blogs, you will also need to write interesting and informative content for your own website. Before search engines rapidly evolved and became far smarter, website content didn’t need to make any sense and could come with buckets of spelling and grammar mistakes in order to be found.
When it comes to your own content, it is important to make sure that your targeted keywords are in there, without distorting the text or making the content confusing. Your content must be interesting, informative, fascinating, valuable or entertaining for it to be read and shared successfully.
With your own websites it is your chance to put yourself out there. When it comes down to content you should really go for it, include video blogs, infographics, whatever it is that makes you bold and make a statement above your competitors. At the end of the day, all you need to remember is that you need to provide content that others care about.