Or do you feel that mobile ecommerce is not even worth your time, money and effort? There are many interesting reviews and statistics floating around the internet that offer business owners a clearer insight into just how helpful mobile shopping can be for your products and business.
Statistics recorded from 2014 show that more and more individuals are choosing to use mobile devices such as tablets and smartphones to browse stores online, rather than their laptops and home desktop computers. Shopify recently collected data from over 90,000 ecommerce stores; the results highlighted that over 51% of ecommerce visitor traffic came from mobile devices, whilst 49% came from laptops and personal desktop computers.
It’s clear when looking at Shopify’s recorded statistics that smartphones and tablets are becoming the preferred method through which visitors to online stores wish to complete their online shopping experience. This means new and old businesses have been slowly converting their ecommerce stores to enable more customers to access the desired services and products conveniently while on the move. This easy access shopping has made way for a new marketing term referred to ‘always on shopping’, which means that traditional methods of shopping (going out in the car, making a day of it, etc) is no longer designated to particular days or times of the week and can easily take place across an entire day or week.
Now that shopping on mobile devices such as tablets and smartphones has become incredibly popular and almost something of a routine for many, it subsequently means that the importance of personal computers fades. With this in mind, retailers and businesses alike will need to begin focusing more on a customer’s contact and location and far less on the type of device that the customer may be using.
It has been predicted that over the next five to ten years, mobile ecommerce will soon become far more influential than it currently is today. Personal home computers will continue to drop in popularity when it comes to making an online purchase. Nevertheless while home computer manufacturers continue to try making laptops and home computers function and operate differently, such as introducing touch screen, consumers may start to purchase wearable computers (for example, smartglasses and smartwatches), and consumers may also begin to buy new internet-connected devices for their cars and homes. In fact, it is already starting to happen.
Nevertheless it should be highlighted that shopping online with the use of tablets and smartphones often occurs not just on the move but also in a consumer’s home. Some businesses like to refer to this as ‘mobile in the home’, which means that a consumer is able to literally shop from any location within their home with thanks to their home Wi-Fi networks and untethered mobile devices. Up to 67% of smartphone shoppers and 80% of tablet shoppers will use their devices to shop from the comfort of their own home.
Nevertheless, when we talk about online shopping, an abundance of consumers in the home will disregard their laptops and home computers in favour of smartphones and tablets. But while tablets in particular will continue to dominate the statistics of mobile ecommerce sales, they may never diminish the use of smartphones when shopping online.
The increase in consumer traffic from smartphones and tablets to ecommerce websites is not only due to a need to shop on the move, but may also be down to the presence of social media as a popular marketing tool. Social media is unarguably accessed primarily and frequently through the use of smartphones and tablets, which has lead to a large role in directing traffic across to ecommerce websites. Social media in the past decade has proven itself to be an indispensable marketing tool. Platforms such as Facebook and Twitter push users through links from Facebook posts and tweets to ecommerce websites, encouraging them to make spontaneous purchases.
This data above that has shown us that a high percentage of ecommerce traffic now comes from tablets and smartphones, is surely a milestone in the growth of mobile ecommerce. As consumers begin to take to using tablets and smartphones to identify and review products before making online purchases, it has become incredibly important to make sure that your company’s website is responsive and can be accessed, and used effortlessly across a wide range of different devices.
Each year the number of individuals that have taken to use a smartphone to shop online is growing considerably. This obviously means that there is a continuous stream of consumers that have the ability to access the internet (and your website) from the comfort of their own homes. This has led to significant changes in the way our society interacts with one another.
Ecommerce is becoming more and more popular with many thanks to the ease, simplicity and convenience that tablets and smartphones bring to the process of buying online. In the year of 2012, almost $14 billion was recorded to have been sent and received through the popular payment transfer platform, PayPal.
Tablet and smartphone users are continually using their mobile devices to help them with grocery shopping, or even to make hotel or restaurant choices. Consumers now have the ability to discover which hotel or restaurants are good and what they should order before they arrive. Consumers can now easily access genuine reviews that have been written by previous customers. This information (such as reviews) can play an enormous role and offer a large influence in where a potential consumer will decide to spend their time and money.