But with thanks to the world wide web, even the little guys have a fantastic opportunity at getting the most out of their eCommerce website. Your eCommerce website can look as professional as the big brands with the use of a wide variety of different and popular eCommerce platforms readily available. You can easily make your online store as professional looking and as large as the big names out there.
There is no need for you to be out of pocket by rivaling the big names with similar and unrealistic offers, there are so many different ways that you can change and tweak your own eCommerce website to mimic the same style and behavior of the bigger stores.
Nevertheless, it’s important to remember you may not be as big as the other brands, so keeping a constant turnover of repeat business is all down to a personal service to your customers.
It can be very difficult to project the same personal feeling and customer service as a brick and mortar store does with its customers, but believe it or not, that feeling can also be mirrored while shopping online. It can be easy to see why many individuals feel that personal connections and services can become lost across the internet, but this does not have to be the case.
You can quite simply and easily capture this feeling of personality and friendly approach for your company online by putting a name and a face to your product. By placing a name or a particular branding style to your online store, instantly gives your company an identity. Subsequently this identity can help quickly increase consumer’s trust in your products and brand.
With so many website platforms, (especially targeted to eCommerce websites) becoming increasingly popular it means that the features and tools we are provided with are becoming more and more user friendly. This means business owners looking to style their eCommerce website to display a more personalised look and feel can easily do so.
It is important to remember that before you even begin to sell your products online, think about how, where and more importantly who are you going to be selling them too? Who are you marketing for? Once you have established your target market and consumers, you will quickly gain a deeper understanding of what they are wanting and looking for. Market research such as this can sound boring or not worth the effort, but you will soon change your mind when you see how powerful market research really is. Armed with all the information and data you need, you will not need to worry about investing valuable time, effort and money into the completely wrong target audience.
To begin with, you should begin by narrowing down who it is you are looking to target before making them your selected audience. Even though you will probably want to target anyone and everyone to get as much coverage as possible, this is not always the best method.
Once you have successfully narrowed down your target audience by specific demographics such as lifestyle, behavior, age, and geographic region, etc. you have essentially now produced your target audience and market.
A good example of target marketing is mothers. We know a lot about mothers, such as their ages more than likely range between 30 to 40 respectively, and they are usually the designated shopper for the entire household. Just by breaking down an individual market like this can make it far easier to directly connect with them, and this method of analysing who you are looking to target can make researching your market much easier.
Sadly, the truth of the matter is that your online store sits in the middle of cyberspace; potential customers cannot simply and physically walk into your store and look around. There also isn’t a map in which they can find you. However there are plenty of ways around this crucial problem.
With some marketing effort and the correct platforms, influences and tools at your disposal you can easily find yourself swamped with orders. Once you have finally set up your online store and included all the fabulous products for potential customers to see, you now need to use the tools available to you to show customers where you are.
A great way to do this is through social media. We are all aware by now how powerful social media can be. With all your marketing research and data under your belt you will now know where your target audience is. Facebook ads are a great way to target the exact criteria of potential customers. For example, you can select age, gender, location, and even their interests. This allows you to directly target your store’s advertisements to the individuals that may care and are relevant.
Think and consider your inventory and products.
The great thing about running a store online through an eCommerce website is that you can provide literally the products that your customers want. This means, if there is a high demand one season for a particular brand or product, you can tweak your inventory and sell to customers who are so eagerly looking to buy. This is why you need to first consider where your products will be coming from. Whether you choose to have a physical inventory sat in a warehouse somewhere or will it be a virtual inventory?
You may also choose to design and manufacturer the products yourself. Nevertheless it is important to remember that making products yourself is incredibly time consuming and often very expensive as you will be paying for your own time. Though handmade craft and products are increasingly popular and always prove to be a winner on the sales market.
If making your own products is not an option, you could always choose to have your products manufactured overseas for a much cheaper price.