Ecommerce mistakes that can cost you money

It is always nice to have visitors to your website, but what matters most is converting those visitors to potential customers and buyers.

This is incredibly important if you are running your own ecommerce store. Converting traffic into sales has a huge impact on your sales and revenue. Below we will unearth the 8 common mistakes individuals make when setting up a store on the world wide web and how we can quickly fix them.

1. Failure to provide sufficient product information

Consumers spend hours researching products these days, purely because they can. Researching a product often completes a consumer's decision to purchase a particular product. If your website does not contain all the necessary details about a product, or does not answer popular questions that a particular consumer may have regarding its use, you can more than likely say goodbye to your potential buyer. Ensure all your products include the right information, put yourself in your customers’ shoes, what would you want to know about a specific product before committing to purchase?

A successful product page that provides plenty of information to your customers will continuously sell for you, time and time again.

2. Displaying low resolution or poor quality images

Does your product need to be shown from all angles? Such as motorbike helmets, or pieces of clothing. Next, are product images clear enough to be seen fully? Are they high enough quality? These are just three questions you need to ask yourself when providing images of your products. Include images of your product that make it appear more real, and more desirable. Remember, you are not a brick and mortar store; your customer cannot inspect the product or touch it, so provide them with enough visual detail. You would not want to buy something you could not see, right?

What some eCommerce companies often forget when setting up their store, are their customers. This may be shocking to hear, especially when you would assume it would be the first thing they would consider. It is important to put yourself in your customers’ shoes, learn to understand how your customer would perceive your website, products and services that are presented to them.

Fundamentally, your eCommerce website acts as your salesperson and your storefront, so make sure you give a good first impression. Make sure that all your images are of the highest quality possible and are of a good size so your customers are not struggling to see a particular product. Do not forget to include valuable product information and descriptions that include essential details about the product such as colour, measurements, size or anything else that may help your customer in making a purchase.

You only have one chance to present your services or product to visitors, so it is important to take the time to produce a stunning and inviting experience.

3. Complicated and fussy checkout process

There is nothing worse than finding the right products you need to then be finally challenged with a confusing and awkward checkout process. This can often cause your potential customer to become disgruntled and leave your site empty handed and move on to somewhere else, often your competitor. To tackle this issue, it’s recommended that you have as few steps as possible when it comes to checking out. It should be a simple experience such as guiding your customer to their basket, filling out the delivery options, then setting up payment. Don’t forget the order confirmation page either, which should include reference numbers, delivery dates and customer service details. Don’t leave your customer in the dark!

4. Failure to provide non-registered checkout

Forcing a potential customer to register a new account before paying for their items creates an additional step to the checkout process. Filling out details takes time and not everyone is prepared (or wants) to do it. Individuals may be put off by the thought of creating an account, but if it’s something you really want your customers to do, make it an option on the confirmation page when the payment has been completed.

5. Not enough payment options or choices

Credit and debit card is the most common form of paying for goods while shopping online, but there are always alternative methods which can often make a shopping experience incredibly smoother, these methods include bank transfer and of course, PayPal. If a customer cannot find their preferred method of payment, there is a high chance they will move on to another website.

6. Hiding your delivery costs from your customers

If you are planning on springing unexpected costs onto your customers such as high delivery and shipping charges, think again! Customers who are slapped with a sudden charge when they checkout will most probably feel disgruntled and won't commit to buy your products or services. This means that all shipping and delivery charges (for multiple overseas locations too) should be clearly visible and explained. By providing multiple options such as faster delivery, your customers can choose if they would rather wait a few days more and save money, or have their order arrive with them in a shorter time frame for an additional cost.

7. No customer service or support features

If there is no way for your customers to receive support, help or advice from your business they may not return to purchase if they ever encounter an issue. It is incredibly frustrating to discover that there is no one to talk to or to help them. Try offering multiple communication services such as live chat, email and telephone, by providing more methods of contact, it instantly increases your customers trust in your business.

8. Choosing the wrong platform for your eCommerce website

Before launching your eCommerce website into the wonderful online world, it is critical that you choose the right eCommerce software or platform that your website will be built on. Choosing the wrong eCommerce software can mean trouble from the start and a hassle that you do not need.

Typically an eCommerce platform or software that is unsuitable for your needs is more than likely going to be an outdated one, that may be unnecessarily customised, outdated or is not professionally supported.

When choosing an eCommerce platform or software it is important to choose the right one for your website’s needs. To do this you first need to establish what functionality you will be needing, this is for both the customers functionality and also the administrative / management back end of your website. Next you will need to consider what resources you will need to have, such as support and ongoing management of your website. This will help you establish which eCommerce package is right for you.