Whichever category you fall into, you have one primary need…
This need is to discover and be able to use a suitable platform where you can sell your services or products easily, quickly and efficiently. This is where an ecommerce platform comes in handy. But with so many different ecommerce platforms available to choose from, how do you know which one is right for you, your company, your services and of course your products?
It can take countless hours to come across a variety of different ecommerce platforms, and then you will need to review them all. This can take time and you may find yourself in no better position than you were originally in to start with. Each platform comes with its own pros and cons respectively which can often lead to more confusion when it’s time to choose. So many companies jump on a decision without much forethought and head straight for the platform that an associated business or a personal friend has told them to go for. This isn’t always the best option, as it’s only you who truly understands what is needed for your company.
Before choosing a platform the first vital aspect you need to consider is how will it fit with your future or current business model. Even though a particular ecommerce platform contains all the features you may need and never ending possibilities when it comes to customisation, but then when you suddenly need to pay over $10,000 a month to maintain your platform, can your company’s budget afford it?
This guide will hopefully provide you with enough genuine information to help you make your choice when picking ecommerce platforms. You will be able to see an in-depth look at each popular platform and make a decision for yourself. No matter as to whether you are an expert or you’re just starting out, this guide should hopefully aid you through the clutter of information regarding ecommerce software and platforms.
There are many platforms readily available, but the ones listed below were chosen for being well known within the market sector and offer some of the best facilities and services.
Magento community is perfect for large and regular sized e-tailers with revenues that sit between the ranges of $0 and $10,000,000. Nevertheless this platform can be used by much larger retailers if needed.
Magento Enterprise is typically used for e-tailers within the medium and large size ranges. Especially for retailers who have sales that reach or even exceed $50 million. With Magneto being particularly expensive, with high turnovers your budget will be more than enough to maintain a shop on this platform. This platform is best suited for organisations that tend to have 20,000 products or more.
Despite the fact that Shopify is home to a wide variety of different business sizes, the platform itself is perfect for smaller to medium sized shops. Due to its ease and simplicity it’s perfect for startup companies that are just finding their feet. Shopify caters for retailers revenues between $0 and $5 million.
BigCommerce is incredibly similar to the Shopify platform, however this particular platform is primarily used by a wide variety of different business sizes. BigCommerce is ideal for medium to large sized retailers or retailers who have specific needs or requirements to operate. An e-tailer that sees regular sales revenues between the ranges of $0 to $10 million would benefit the most from this ecommerce platform.
WooCommerce is recommended as essentially the best choice for retailers that are on the smaller side. If your website is linked with Wordpress, Woocommerce can provide you with plenty of smart features absolutely free. Retailers who sit in the region of $0 – $500,000 would benefit the most from this platform.
Spree Commerce is targeted and fashioned towards smaller sized companies that see revenues within the region of $0 – $5 million. Let’s not forget to mention this platform’s countless out-of-the-box features and extensions available.
Which ever ecommerce software platform you decide to choose it is important to put yourself in your potential customer’s shoes. Now ask yourself is the store sufficient? Does it provide you with everything you would need if you were to shop using this particular platform? What would my customer expect to see in my store? After you’ve managed to answer these questions you should have been able to give yourself a better and clearer understanding of what your online shop must include.